References

Brand ID

Client story

Brand ID speaks the language of the customer

Brand ID wanted to find a reliable and agile translation service provider. Lingo provided the English translations for the company’s website and customer magazine.

Brand ID is a printing solutions expert whose mission is to make brands and businesses stand out from the crowd. The company has been in the business for over five decades.

“We offer professional and high-quality solutions to make your brand stand out. We provide industrial branding solutions, retail space and corporate visual identity concepts, and display and packaging products,” says Brand ID’s Marketing Coordinator Linnea Mattila.

Brand ID is a major supplier of industrial graphics in the Nordic countries who puts the customer at the centre of all its activities.

A multilingual website attracts customers

Brand ID Group has grown significantly during the past year. As the business expanded, the company wanted to redesign its website to better meet the needs of the customers.

“In addition to clarity and visual appeal, multilingualism was also one of our most important goals,” says Mattila, who was in charge of the website redesign project.

A functional website is the result of the efforts and cooperation of many professionals.

“Choosing Lingo as our translation partner was easy. We had previous experience of successful cooperation with Lingo, and the website project proceeded smoothly as well. Lingo was able to deliver high-quality translations within the agreed deadlines,” says Mattila.

Brand ID’s new website was launched in July 2019.

“In connection with the project, Lingo created an English glossary for us, which we can use in all our communication,” says Mattila.

A vision to become a leading expert in the Nordic countries

At Brand ID, international communication is particularly emphasised in the branch of industrial graphics. The company’s customers include major vehicle, boat and forest machinery manufacturers in Europe and the Nordic countries.

“Global demand for industrial labels is constantly increasing. We want to provide high-quality services to our customers, regardless of their language and nationality, and develop our language strategy as part of our business strategy,” says Mattila.

Brand ID’s vision is to be the largest branding solutions expert who delivers the best customer value in the Nordic countries. Effective and multilingual communication is fundamental for achieving the company’s goals.

“A satisfied customer is the most important thing for us. Lingo has helped us successfully communicate with our international clients and we will continue to cooperate with Lingo in the future as well,” says Mattila.

“We definitely got what we paid for.”